FOR SO MANY PEOPLE, Thailand is the ultimate holiday destination - and it's not hard to see why. This is a country with something for everyone. Sun-seekers can bliss out on achingly beautiful beaches and swim in the clearest turquoise seas, while shoppers get their retail fix in cool designer boutiques and colourful local markets.

Foodies get to enjoy one of the world's most distinctive and delicious cuisines, while culture vultures take their pick from countless fascinating historical sights and lively festivals. There are ever-increasing numbers of CHIC hotels to stay in and sleek bars and restaurants to play in, along with luxury spas offering full-on pampering and holistic healing.

To help you get the most out of your trip, we've cherry picked from the very best travel experiences Thailand has to offer:

Urban CHIC (all about the buzz of Bangkok)
Beach CHIC (the laidback attractions of the South)
Rural CHIC (all things green and glorious up North)

This is CHIC by Thailand - welcome and enjoy!